I’ll be the first one to admit that we here at low culture often take potshots at marketing, PR, and advertising executives. I mean, it’s so easy when they throw so much shit at us hoping something—anything—will stick.
Well, for once, I wanna compliment one of these unsung wordsmiths for a job well done. I just saw a poster for premium cable also-ran Showtime‘s newest series, The L Word and found it surprisingly, pleasingly clever. “Same Sex. Different City,” the ad says, above the sort of airbrushed promotional photo we’ve come to expect from ads for everything from TV programs to perfumes to clothing lines. I was impressed by how deft the copy was, how effortlessly it compressed so many ideas. I genuinely thought it was well done.
I can’t say anything about the show itself, which stars the once phenomenally hot Pam Grier who’s gone on to become something of a hip directors’ shorthand for “badass older chick.” It also features Mia Kirshner, who was decent in Atom Egoyan‘s Exotica, but seems to have been overlooked in favor her more talented A-list doppelganger, Jennifer Connelly. Anyway, I don’t get Showtime, so I’ll have to take your word for whether or not this show is even watchable.
I actually had the channel for a short time when Time Warner Cable was making amends for leaving me in the dark for over a week and I didn’t see much worth my money. I did, however, manage to watch the entire first season of Out of Order back-to-back in a fit of Huffmania. (To belabor the puns, I found it rather Stolzifying.) I wasn’t too impressed with the series’ tone of self-seriousness cut with self-awareness: it was just too knowing for me to care about, too melodramatic for me to laugh with. Also, I found the way Donna and Wayne Powers bit the hand that fed them by mocking F. Gary Gray and his hacky Italian Job annoying: if you guys were too good to (re-)write such a shitty script, you should’ve skipped the assignment—if you sold out big time to do it, just keep it to yourselves. (According to this week’s Times, Out of Order was not renewed.)
The L Word premieres January 18th. Reviews TK…