Mr. Williams: Not Robin, but almost as Funny.
“There’s definitely ways to try and capture that personality without taking away from what is a very serious newscast in very serious times… There are ways to find little moments of absurdity or humor in life and we’re going to try and find ways to do that—but, we have to find the right way to do that,” ” NBC News chief Neal Shapiro
(From, Only When He Laughs, Don Kaplan, The New York Post, Dec. 6, 2004.)
-Accompany Iraqi death count reports with “Waw-waw-waaah” horn sound effect from Let’s Make a Deal
-Refer to the president as “Cuddles”
-Five Words: Rip Taylor, White House Correspondent
-Swap out hurricane clips with footage from Land of the Lost
-Goodbye, bespoke suits. Hello, tuxedo T-shirt!
-When analyzing reports with Tim Russert, pretend to be all stoned like Cheech and Chong
-End each broadcast with an America’s Funniest Home Video-type clip, possibly a “blooper” from the Iraq war or amusing footage of famine-torn nations.
-New theme song by “Weird Al” Yankovic
-Overdub foreign-language speakers with Peanuts-style adult “squawking” voices
-Knock knock jokes. Lots and lots of knock knock jokes
-Get Mo Rocca: Everybody finds that dude hilarious