This press release article alerted us to an insultingly cynical incredible, fortuitous confluence of cross-promotional marketing events:
Donald Trump’s fiancee, Melania Knauss, says her appearance on last week’s episode of “The Apprentice” has landed her a job modeling Levi’s jeans.
“I was on ‘The Apprentice’ and they saw me and they asked me if I would do the advertising for them and I said, of course,” Knauss said on yesterday’s episode of “The View.”
During last week’s “Apprentice,” the teams were instructed to create a Levi’s catalogue.
–DREAM OF JEANIE, by Michael Starr, The New York Post, Nov. 24, 2004.
So, all it took was a product placement segment on a top-rated show hosted by her “billionaire” fiancé to get the gig? This overnight success story is sure to go down in legend like Lana Turner getting discovered at the Schwab’s Soda Counter. It makes us all sick proud.
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