A Berg type film

Friday Night Lights

Collateral
Witness an emerging trend in Hollywood marketing: if your film in some way involves Peter Berg (perhaps best known as the actor-turned-Very Bad Director of Very Bad Things), we can be sure that the trailer’s typographic design will feature a simple sans-serif font (in the vein of Helvetica Neue) partially obscured by blurry type in the background.
We’ll wait to see Berg’s imaginatively-titled Hip-Hop Cops in 2005 to see if the trailer adheres to the Good ‘n Berg (Style) Bible.