Hiding the star

Let’s say you’ve got a movie coming out with a lead actor who might be a bit of marketing gamble.
Maybe you’ve made a conventional narrative-flouting musical mystery, starring an actor widely considered to be among the most talented actors of his generation, but he’s also a convicted felon and something of a recidivist? And what if your star is usually associated with rom-com fluff and bad plastic surgery, not gritty, erotic thrillers?
The answer is simple: you hide them!
The Singing Detective and In the Cut open this week. They each star… somebody.