It’s a truism that you can tell everything you need to know about a publication from its choice of headlines and sub-heads. (What? It’s not a truism? It is now.) With that in mind, let’s look at a couple of magazines’ and newspapers’ coverage of the same thing, namely, actor Peter Dinklage and his breakout role in The Station Agent.
“He’s taken small roles to great heights — and now with Sundance fave The Station Agent, this up-and-coming actor is livin’ large”
Does your magazine like to use multiple, overlapping puns in their subheads that signal irreverence and a willingness to make nice to celebrities and their handlers? Hello, Entertainment Weekly! (requires subscription)
GET SHORTY AN OSCAR
Does your newspaper pride itself on looking out for the underdog yet have an unhealthy affinity for crass humor? Greetings, New York Post!
THE BIG TIME
Did your magazine agonize over whether to make a pun about your subject’s size and then decide to do it anyway? The New Yorker, you rock!
Actor Peter Dinklage lives large
Is your publication Canadian and therefore exempt from coming up with anything even remotely clever? Oh, Canada.com!
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