I know that pointing out the "irony" of The Who releasing an album called The Who Sell Out in 1967 and then selling out their every song to Madison Avenue and Hollywood is about as clever as suggesting that Alanis Morissette misunderstood the meaning of the word "Ironic." But The Who-ification of commercials, TV, movies, and trailers is starting to get out of control and it's time to put a stop to it.

Is there a single commercial in production that's not considering using a Who song? Will we see these song/product synergies in the near future?

"Fiddle About" to promote Pampers?

"Behind Blue Eyes" to promote Fresh Look color contacts? (Or does "Eyesight to the Blind" work better?)

"You Better You Bet" to promote Atlantic City tourism?

"Tommy Can You Hear Me?" to promote hearing aids?

"Squeeze Box" to promote laser vaginal rejuvenation surgery?

Really, Pete and Roger: We've all just "Had Enough."