October 19, 2003
Oops...They did it again!

Another week, another Frank Rich column (nearly) juxtaposed with a conflicting ad. As reported here last week, The New York Times ad sales department should read Frank Rich's omnibus Arts & Leisure column before it places its ads. This week's Rich column, The Rush of the New Rat Pack goes a long way to put forth the thesis that with the Gropinator in the Governor's mansion in California and Bill Bennett playing the slots in Vegas, the staid old G.O.P. has absorbed some of the Rat Pack's ring-a-ding-ding mojo. Not a terrible idea, but when Rich searches for contemporary examples of Rat Pack revival, he comes up a bit short: Ashton Kutcher and P. Diddy calling each other "Dino" and "Frank" between reach-arounds? Dubious at best. That weird "Sinatra: His Voice, His Way" thing at Radio City Music Hall? A bit manufactured. Maybe if Swingers had just come out and people were still smoking cigars and drinking Martinis on the cover of Esquire Rich might be able to fill his three-times-a-trend quotient for the week. (Why Rich didn't mention the Japanese commercial director who urged Bill Murray to be more like the "Lat-a pack-a" in Lost in Translation is beyond me.)

But just as I concluded that Rich's case was too weak and licked my finger to change from page 19 to 20, there it was on the very next page: an ad featuring Frank, Sammy, and Dino for Live and Swingin' "The swingin'est 2-disc collection ever!" Ring-a-ding-ding, indeed.

Posted in a Shallow fashion.

Other Recent Items of Interest:

Make our "team" part of your "team"
jean-paul tremblayJean-Paul Tremblay written-ed, directed and co-produced a bunch of so-called "comedy" and "video" content, is notoriously competitive, and nonetheless settles for bottom-tier tokenism. Repped by John Herndon at Grape Dope Entertainment. Thrill jockey!
matt haberMatt Haber has written for The New York Times, Esquire, and The New York Observer. He is not allergic to pet dander and can do "ethnic" accents if the part calls for it. He is repped by Candy Addams at Entertainment 4-Every-1. Feeling special?
Guy Cimbalo is so cute! Yes, he is. Who's a cute little Guy? You are, you are! Guy's our very own star of stage and screen and is repped by Jeff Kwatinetz at The Firm. Rowr!
What "They" Say About "Us"

"Humor so black you're afraid to laugh." - Playboy

"Low Culture gets more mileage out of headlines and photo captions than most blogs get out of endless pages of text." - The Week

"No irony slips past Low Culture." - Daniel Radosh

"what's happened to this site? it used to be one of my favorites. now there are never new posts and when there are it's bloodied and dismembered dead bodies... grave, indeed." - Some Guy Named Tim

"I don't get it." - Some Person Calling Him-/Herself "Cubeoid"

Text Ads, our nod to the Plebes
or, "Fun with Adblockers"

Recent Artifacts

The Archive Office (Front Desk)

Additional Information
Looking for an RSS Feed, or want to syndicate this site? Click here for that purpose.

Some of our older readers may be asking, "Whatever happened to that 'famous' two-column, Shallow and Grave-formatted version of Low Culture?" Rest assured, we've archived that motherfucker here.

This here site, though, was built and crafted by none other than Low Culture Design & Media Mega-Powerhouse HQ.