June 28, 2005
Blue Chips Ahoy

The recent revelation that Saddam Hussein has a taste for Jay Leno-approved nacho-cheese chip Doritos has sent shock waves through the snack food industry. I recently contacted PepsiCo's board of directors about their thoughts on the shocking, possibly treasonous, matter. (Disclosure: PepsiCo owns Frito Lays which owns Doritos which holds a majority stake in low culture heavy industries.)

From: guy v. cimbalo [[email protected]]
Sent: Thursday, June 23, 2005 12:13 AM
To: SPA - Board Of Directors {PEP}
Subject: Investment Concerns

Dear Sirs and Madames:

I am very concerned about recent revelations that Saddam Hussein enjoys Doritos. This man is a tyrant, while Doritos should represent peace, justice, and American snack food at its best.

PepsiCo. forms a large part of my mutual fund's investment portfolio and I have begun to feel that I should divest myself of the holdings.

I would like to know what Frito-Lay intends to do in order to quell this public relations nightmare.


Guy Cimbalo

Their response after the jump...

From: 'Hart, Julie {FLNA}' <[email protected]>
To: ''[email protected]''
Sent: Mon Jun 27 17:47
Subject: Fwd: RE: Investment Concerns

Dear Mr. Cimbalo:

As a PepsiCo shareholder, we are certain you are aware that our broad portfolio of products are available in almost 200 countries around the world. The recent revelation that Saddam Hussein was offered our products while under United States custody in a foreign country is not surprising given the worldwide presence of our products and the appeal of our brands.

As with most recent world events, the media have seized on this revelation as well. And to be clear, at no time did our company play any role in calling attention to Mr. Hussein's eating preferences. In all candor, we were as surprised as the other companies mentioned among his preferred food brands. And as with most news of this type, we expect that the coverage will wane and there are indications that is already has.

We trust that this information clarifies the situation.

Frito-Lay Consumer Affairs

Posted in a Shallow fashion.

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